Keyword Research & Content Strategy

We know exactly what your customers are searching. Through advanced keyword research and competitor analysis, we identify the most profitable search terms for your business. No more guesswork – just data-driven strategies that deliver results.Stop chasing vanity metrics. We focus on keywords that bring traffic and drive actual conversions.

Keyword Research and Content Strategy - ElevRank

Our Keyword Research Framework

We focus on quality over quantity in keyword research. Experts at ElevRank finds valuable search terms with high search volume and lower competition. We achieve this through:

Strategic Content Strategy & Roadmapping

With precise keywords in hand, our team develops quarterly content strategies and 30-60-90 day content calendars including:

Primary & Cluster Topics

We centralize researched keywords into primary themes along with complementary cluster topics to explore systematically over time.

Network Building

Next we assess gaps in your current link profile and identify earned media opportunities through roundups, contributing expert advice or interviews to build relevance.

Competitor Publishing Analysis

We assess historical publishing recency, frequency and engagement metrics for your competitor’s content to derive benchmarks for outperforming them.

Conversion Funnel

We classify content by funnel stage to cover awareness (blog), consideration (comparison articles), evaluation (whitepapers), and assistance (support guides) phases.

Finally we specify promotional tie-ins and on-page conversion paths for key pages to capture both future referral traffic, email subscribers, and near-term buyers.

The end result? A living calendar blueprint for measurable growth through data-informed search and social content positioned for qualified visibility and engagement.

Why Our Approach?

Generic keyword tools and vague ideas might seem easier but leave opportunity and impact on the table. Our keyword and content strategy services instead unlock measurable competitive advantages through:

We go beyond basic keyword tools to deliver truly personalized insights. Our comprehensive approach combines detailed competitor research, search behavior data, technical analysis, and customer feedback to create strategies unique to your business goals.

We target the vital 20% of keywords that generate 80% of results. Instead of chasing every search term, we identify and focus on high-impact opportunities that deliver real business growth

We keep your strategy ahead of market changes by monitoring industry trends, seasonal patterns, and technological advances. Our forward-thinking approach ensures your keyword strategy stays effective through market evolution.

We bring your entire team together to create content strategies that serve company-wide goals. Our collaborative approach ensures every keyword target aligns with your core business objectives and growth plans.

The structured frameworks eliminate guesswork for writers. Our attached messaging guidance, image suggestions, calls to action and mix of topics means executing at scale.

Stop leaving website visibility to chance. Partner with us by booking a consultation to build an intelligent SEO and content roadmap designed to dominate search in your niche for years to come.